Fit22 designs and builds commercial fitness spaces, the kind of project that looks incredible finished but happens in stages across weeks. A one-off shoot was never going to capture it. They needed a content partner on a retainer.
The brief
Build a consistent content engine around Fit22’s projects: enough photo and video to keep their socials and sales materials stocked, captured reliably as builds progress.
What we do
We’re on a full monthly retainer: documenting projects as they move from empty room to finished facility, building a photo library they can pull from for proposals and ads, and producing video that shows the quality of the build. Because it’s ongoing, the content compounds. Every project adds to a library that makes winning the next one easier.
A steady, dependable content engine, not a scramble before every post.